The popularity of charm beads

Charm bracelets have been around for centuries, they held great significance as far back as the Egyptian Pharaohs.  Although traditional charm style bracelets may be less popular than they once were, charm beads have gained an enormous following today with various brands such as Pandora and Chamilia showing no sign of a slow-down in popularity

We see trends come and go, especially in the jewellery and fashion industry, so why is the charm bead still so popular after several years of popularity growth? 

There could be numerous explanations but possibly one of the more likely is the way it gives people a channel through which they can express themselves and change the look of their jewellery when the mood takes them.  You can mix and match different colour beads to reflect your current mood or simply use colour to match your outfit or the current season and this versatility is key to the enduring popularity of the charm bead. 

One of the beauties of the charm bead is that they go further than simply giving you the option to match your jewellery to your mood or outfit, the jewellery companies such as Pandora and Chamilia have recognised that people want to wear beads that reflect their interests as well as their personalities and mood.  For example, animal lovers and pet owners can reflect their passion for their animals through different animal beads and those of us who have grown up with the magic of the Disney feature films can display their favourite and memorable characters on their jewellery.

Charm beads also give a great opportunity to represent a special occasion or achievement such as a special birthday or graduation or simply for birthdays and anniversaries and what is ideal about charm beads is that you can choose from designs which directly relate to the occasion, such as graduation cap, or simply choose an unrelated design which you know the recipient will love.

So we can see that charm beads and jewellery are about more than making us look good, they are about how they make us feel and can evoke some powerful feelings and memories